Downward communication definition and Examples of Downward Communication

Downward Communication flows from executives to employees. The Employees can be more efficient and productive if they receive appropriate downward communication from management. They are concerned about their security, service benefits, such as health care, promotions, insurance, bonus, and work environment. They want to know facts about organizational strategy on important controversial issues. In all trade unions force employers to be accountable for their decisions through effective downward communication. Employers who communicate effectively have more productive employees