Effective communication
accomplishes its objectives for which it was carried out. If the communication
gets the desire response from the audience, it is called effective
communication.
Take an example of a sale
representative who went to sell his product through direct and personal selling
and he convinced the customers to make a buying decision it will be an
effective communication.
“if you convey your message
and got the output as you desire or you design that mean you are performing
good communication “
Or
“If communication
accomplishes its objective called effective communication”
What is Importance and benefits of Business communication?
The ability to communicate
well has always provided advantages to those who possess it. Communication has
a rich history and its traditions can still be seen in modern day communication
concepts.
Ancient heritage for communication principles:
The ancient people in Greece
and more depended greatly on oral communication. It was necessary to
communicate well for dealing with matter in parliaments and law courts. In the
ancient word, rhetoricians suggested that ornateness in language was a significant
part of communication. To speak eloquently, was a mark of a learned person. The
teachers of rhetoric such a Socrates, Plato, Aristotle, Cicero and Quintilian
contributed to the history of Communication. During the Medieval and
renaissance periods the oral tradition continued. As writing became more
important as a permanent record of communication, authors and books on written
communication principles appeared.
Lifeblood of Every Organization:
Effective communication is
the life blood of every organization. Human beings cannot survive without
blood. Similarly, an organization cannot function properly without effective
communication. Effective communication is necessary for running the
organization’s business smoothly. It generates a link among the parts of an
organization as well as the organization and outside world. It is like the glue
that binds the organization together. Through effective communication cordial
relationship is established between management and workers.
The workers are instructed, advised, and motivated to devote themselves to the interest of organization. Effective communication develops positive relations among people to work collectively. It helps managers to assess the current strength and weakness of their business and to plan desired future actions. Therefore, it is vital to every organization’s success.
The workers are instructed, advised, and motivated to devote themselves to the interest of organization. Effective communication develops positive relations among people to work collectively. It helps managers to assess the current strength and weakness of their business and to plan desired future actions. Therefore, it is vital to every organization’s success.
For examples, when you
become a part of an organization, you need to communicate effectively. All the
activities an organization undertakes have communication at their hub. Similarly,
the higher your position, the greater you need to communicate.
To transmit the right
information to the right people at the right time is a real challenge. To meet
this challenge, origination rely an internal
and external communications.
